What we do is simple — we work on your behalf to reduce the cost and increase the impact of your marketing programs. Because more than half our compensation is based on meeting or exceeding performance milestones, our goal is simple – find the best way possible to move your marketing forward. What performance-based marketing does is align our goals. Our goals and your goals are the same. Our recommendations are driven by an objective analysis of your needs — not by our desire to increase our billable hours.
How are fees structured?
Our fees are structured with specific performance milestones (with success fees, commissions, and or bonuses) defined for each task.
Before you contact us, understand a few things…
· We specialize in serving business-to-business organizations, not consumer-facing.
· Our customers have relationship-centric sales processes.
· We typically report to the President, CEO or VP of Marketing & Sales.
Our specialty
We focus on impacting the sales pipeline. The sales process begins with the identification of targets and ends when the target becomes a customer. It follows that all (okay, most) B2B marketing should mirror this natural process that includes five progressive stages: Targets, Suspects, Prospects, Proposal and Customer. We help B2B companies increase their lead flow with a smart combination of direct mail, research, e-mail, PR, user groups/roundtables, the web and killer content. What we do better than anyone is tie all these things together.
What does a typical project look like?
Here’s an example of a typical project…
· To migrate Targets into Suspects into Prospects, we execute a series of monthly mini-campaigns as part of an on-going outreach effort.
· These campaigns are monitored and managed using an existing CRM tool. We’ll connect via the web or sync to your ACT!, SalesLogix, Goldmine, Microsoft CRM, SugarCRM or SalesForce.com system.
· Each mini-campaign tests a different segment (market, offer, approach, door opener, response device, etc.) while maintaining your corporate marketing message and the consistency of your brand.
· In addition, when necessary, we also perform many needed “blocking and tackling” steps:
o Help you harvest email addresses via telemarketing, event registration, white paper downloads and third party programs.
o Optimize your website for self-registration, newsletter sign-up/unsubscribe, addition of a blog, improve SEO, etc.
o Database segmentation – splicing your current database to properly identify each contact’s position in the sales cycle.
o Move Targets, Suspects and Prospects into a drip marketing campaign fueled primarily by lower-cost email, telephone, fax and direct mail.
Getting Started
Getting started is easy. Just call and schedule a free telephone consultation with Ben Bradley at 630-221-9844.
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