services

Free CRM list assessment

Send us a sample of your CRM data for a free data assessment today.

We provide a one-stop solution to all your data hygiene needs. Macon Raine will:

·         Clean your data with 100% business data.

·         Duplicate Data: Find and flag duplicate records for consolidation.

·         Expired Data: Identify and remove records that are no longer valid.

·         Incomplete Records: Append your incomplete records with 100% business data.

·         Junk Data: Identify and update junk data with business data.

·         Standardize your contact and company record fields.

Data cleansing is offered as a subscription so you can regularly clean and maintain your database.

How our process works:

1)      We analyze your data for quality and completeness and then we identify records that qualify to be cleaned by name, title, company, etc.

2)      We compare all possible matching records to our master data and count the matches.

3)      We append incomplete records, flag or remove all dead and duplicate records, standardize the data and import it back into your system.

During this process, we might also enhance your data by updating an incorrect record with more current and accurate information. This process is repeated on a quarterly basis to improve database churn management.

Minimize Returned Mail and Bounced Email

Every marketing professional’s worst nightmare is to develop a brilliant campaign, send it out to contacts from the CRM database-and then watch hundreds of envelopes and emails return as undeliverable.

With access to more than 1.5 million graveyard records, we helps you positively identify your dead records and reduce the expense of returned and direct mail pieces. You gain greater assurance that your campaigns will reach decision-makers-not dead-ends. In addition, we append useful information to your incomplete contacts, increasing your ability to run multi-channel marketing campaigns and enabling your marketing staff to reach out to prospects through multiple modes of communication.

Sifting through dead, duplicate, and incomplete records can kill your sales team’s morale. Meanwhile, your best prospects go unreached.  Your sales people should be selling.

For more information, contact Ben Bradley.

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