demand creation

Ben Bradley to Speak on Aligning Marketing and Sales for Lead Generation at CompTIA

CHICAGO, February 2, 2009 -Macon Raine, Inc., a demand creation firm, has announced that Managing Director, Ben Bradley, will be delivering a presentation for the Computing Technology Industry Association ( CompTIA), as a part of its 30-Minute Web Luncheon series.  “Find More Customers by Aligning Marketing and Sales” will take place February 18 at 12:30 p.m. CST and will cover practical and inexpensive methods for quickly finding new customers by aligning sales and marketing efforts.

In tough times, finding new customers can be incredibly difficult, especially for technology companies. Lead generation is often the difference between life and death for companies, yet many are not able to effectively coordinate marketing and sales functions to produce the necessary leads.

“Lead generation is the lifeblood of a successful business,” says Bradley. “Without cooperation between sales and marketing to drive demand, an organization is dead in the water. The strongest companies not only have a strong client base, but a robust pipeline and a harmonized sales process. ”

Macon Raine will serve as a subject matter expert (SME) for CompTIA University, which offers education resources and tools designed to help solution providers grow their businesses and boost profitability.  Macon Raine will provide its expertise for web events and the development of products and deliverables for the reseller community.

“Our focus in using Macon Raine is to provide resources that not only tell you what to do to grow your business, but most importantly, how to,” said Kim Santaniello, Vice President of Education and Training, CompTIA. 

Bradley has eighteen years of lead generation, product marketing, sales and channel management experience including starting and running his own companies.  Macon Raine’s current and past clients include resellers, integrators, consultants, ISVs, SaaS, MssPs, distributors, computer retailers and solution providers. The presentation will prove beneficial for small businesses interested in gaining more bang from their marketing and sales buck as well as larger businesses who want to fine tune lead generation processes.  

For registration and further details, please visit: http://www.comptia.org/events/display_event.aspx?eventid=CUWL021809

About Macon Raine, Inc.

Macon Raine, Inc. is a management consulting, marketing, and demand creation firm for technology, staffing, professional services, financial institutions, universities and research organizations. In addition to developing agile marketing, selling and demand creation campaigns, Macon Raine identifies key performance indicators and implements and configures CRM and marketing automation technology to support the strategy. The company focuses on strategy implementation, demand creation and campaign performance measurement and monitoring. Online at www.maconraine.com.

About CompTIA

The Computing Technology Industry Association (CompTIA) is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit www.comptia.org.

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