enabling technology

How to sell social media to your boss

We’ve recently authored a slide deck titled: Social Media Executive Briefing: how to sell social media to your boss.  More than any technology, the greatest barrier to social media adoption is often cultural.  The deck outlines a change-management process for introducting late adopters in your company to the benefits of social media. This slide deck is an important tool for any marketing executive who needs to convince upper management to experiment with social media approaches. To request a copy of this deck, please contact Ben Bradley (ben@maconraine.com) for questions.

Did you like this? Subscribe via email: