Comments on: Thinking about CRM data quality – what is that thing in the punchbowl? http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/ Sun, 22 Aug 2010 08:57:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ben Bradley http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/comment-page-1/#comment-86 Ben Bradley Sun, 07 Mar 2010 22:53:38 +0000 http://maconraine.com/?p=536#comment-86 Great question. It really isn't a good use of time to ask your top closers to update the database. We generally recommend that CRM updates be moved to a sales admin responsible (and compensated) for cleanliness of the database. Sales is a complicated and expensive process - you need to use internal resources wisely. Great question. It really isn’t a good use of time to ask your top closers to update the database. We generally recommend that CRM updates be moved to a sales admin responsible (and compensated) for cleanliness of the database. Sales is a complicated and expensive process – you need to use internal resources wisely.

]]> By: Christie Turner at Invisible Marketing http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/comment-page-1/#comment-85 Christie Turner at Invisible Marketing Thu, 04 Mar 2010 20:47:52 +0000 http://maconraine.com/?p=536#comment-85 Love it! Wonder how long your client spent explaining databases and data quality to those poor interns before turning them loose on that critical data. I have to ask -- do sales people really spend time updating CRM? I don't usually see that happening in the real world. How do you incent or help them to do that? - CT Love it!

Wonder how long your client spent explaining databases and data quality to those poor interns before turning them loose on that critical data.

I have to ask — do sales people really spend time updating CRM? I don’t usually see that happening in the real world. How do you incent or help them to do that?

- CT

]]> By: velu palani http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/comment-page-1/#comment-79 velu palani Fri, 27 Nov 2009 17:41:41 +0000 http://maconraine.com/?p=536#comment-79 I agree 100% - garbage in and garbage out. As a head of sales department - I am challenged with this issue. If we have a good process, system and trained sales assistants - we can increase our ROI. I agree 100% – garbage in and garbage out. As a head of sales department – I am challenged with this issue. If we have a good process, system and trained sales assistants – we can increase our ROI.

]]> By: Bryan Eastman http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/comment-page-1/#comment-78 Bryan Eastman Wed, 18 Nov 2009 20:28:15 +0000 http://maconraine.com/?p=536#comment-78 Very timely and helpful. Very timely and helpful.

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