You reap what you sow.
We just signed a new statement of work with a client (now in a new job) that we once fired.
She appreciated the fact that we stuck to our guns.
Doing a bad deal with a customer is not worth it. Doing the right thing sometimes hurts. No sales person wants to say [...]
by Robert van der Hooning and Ben Bradley
NOTE: Robert is a friend of mine who used to teach at Northwestern, University of Chicago and University of Illinois. He’s a former high-tech CEO and President of the International Bankers School in Zurich, NYC and Chicago. This article is the result of an ongoing discussion about the [...]
In my 20 year career, I’ve used nearly every form of B2B lead generation available.
To properly evaluate the performance of your marketing campaigns, it is important to know your real cost of a lead.
Forrester Research recently revealed that about 50% of b-to-b marketers don’t use e-mail metrics to measure their campaign results(1). Do you know [...]
http://weblogtoolscollection.com/archives/2009/05/10/i-am-sick-of-splogs-copying-our-content/
This is a good article from Mark Ghosh about splogs and Content Theft.
What Mark doesn’t talk about is the impact of plagiarism on corporate blog content. How is this content being policed and protected? Do sploggers deface the brand? How can corporations curb content theft?
One of my clients, BrandProtect, is sponsoring a “Trademark Dangers [...]
The pressure is on.
How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects?
Focusing on what can be achieved quickly and by leveraging your existing marketing assets. You might be surprised at the results if you focus your efforts on just a few key components.
Refine your messaging
Messaging is key [...]
As mentioned in our April newsletter, one of our clients recently asked us for a proposal for an email newsletter program. Instead of paying an hourly fee for our effort, the client wants to pay us for the for the “performance” of the newsletter. That means, they wan to pay for clicks, inquiries, leads.
Compensation for [...]
BrandProtect Offers Real-Time Phishing Awareness Training Services
New York, NY. – April 14, 2009 – Intrepidus Group, a leading provider of information security services and software , today announced that it has partnered with BrandProtect, the leader in Reputation Management, to deliver real-time phishing awareness training services based on the Intrepidus Group’s PhishMe® software solution. [...]
Linking marketing and sales to buying activity requires reinvention of the sales process as well as process improvement. The traditional model of marketing handing leads off to sales is being replaced by the idea that both organizations jointly own prospect relationships and coordinate activities to nurture and migrate the prospect forward in the decision cycle. [...]
How do you equip the salesforce with something interesting and useful that maps to each stage of the buyer’s process? The fastest way to identify this information is by reviewing your web analytics reports. What terms are people using to find your website? If they are searching on “sharepoint for marketing departments” then create informative [...]
We’ve recently authored a slide deck titled: Social Media Executive Briefing: how to sell social media to your boss. More than any technology, the greatest barrier to social media adoption is often cultural. The deck outlines a change-management process for introducting late adopters in your company to the benefits of social media. This slide deck is [...]
