Where does social marketing fit?
Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your marketing program. The best social media strategy? Researching your targets, comparing your targets against the demographics of the various social sites, [...]
Alex Machinis at SpatialPoint.com is pretty vocal on the ideal of findability.
SpatialPoint makes mapping and store locators for high volume websites. He helps companies improve their findability using maps.
But even more interesting, Alex talks about findability as part of the sales process. Wikipedia defines findability as “the quality of being locatable or navigable.”
If you’ve taken [...]
When you can accurately predict marketing’s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each quarter also means that:
You have a marketing operations model (not just a collection of tasks)
You understand the key inputs and outputs from each marketing tasks
You use [...]
CHICAGO, February 2, 2009 -Macon Raine, Inc., a demand creation firm, has announced that Managing Director, Ben Bradley, will be delivering a presentation for the Computing Technology Industry Association ( CompTIA), as a part of its 30-Minute Web Luncheon series. “Find More Customers by Aligning Marketing and Sales” will take place February 18 at 12:30 [...]
A quick comparison of the SEO and branding impact of a self-hosted vs free-hosted blog
The business of blogging is powerful, and it has a direct impact on your company’s exposure, as well as search engine findability, which has the ability to directly impact your sales.
How you build and structure your blog will have an effect [...]
Whichever forces you think are driving business psychology today, “transparency” must be near the top of the list. The steady digitalization of nearly all forms of value during the last twenty -years, combined with the (more or less) eager acceptance of new forms of transaction, record-keeping, customer service, automation, self-service, etc. have steadily raised performance [...]
NOTE: A big thanks to Robert Hamilton, practice leader for Macon Raine’s interim CMO practice, for writing half this article.
Do you hear that choking sound? That sound is the last gasp of branding as we know it.
For the brand purists out there, this article is not for you. If you are BMW, Microsoft, Nike or Skippy [...]
Our most recent project – requested by one of our clients – is a survey to better understand lead generation as the bridge between sales and marketing. To participate, please take the survey. All survey participants receive a copy of the whitepaper and summary survey results.
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management.
What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization to [...]
Jerry Walters, one of the best guys I’ve ever worked for, repeatedly told me to “get a sale, you need four things: timing, relationship, money and a relationship. If you have the relationship, everything else is easy.”
In an earlier post, we conducted interviews and almost everyone interviewed said new business was generated via “trusted relationships.”
In that [...]
