The pressure is on.
How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects?
Focusing on what can be achieved quickly and by leveraging your existing marketing assets. You might be surprised at the results if you focus your efforts on just a few key components.
Refine your messaging
Messaging is key [...]
Where does social marketing fit?
Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your marketing program. The best social media strategy? Researching your targets, comparing your targets against the demographics of the various social sites, [...]
Whichever forces you think are driving business psychology today, “transparency” must be near the top of the list. The steady digitalization of nearly all forms of value during the last twenty -years, combined with the (more or less) eager acceptance of new forms of transaction, record-keeping, customer service, automation, self-service, etc. have steadily raised performance [...]
NOTE: A big thanks to Robert Hamilton, practice leader for Macon Raine’s interim CMO practice, for writing half this article.
Do you hear that choking sound? That sound is the last gasp of branding as we know it.
For the brand purists out there, this article is not for you. If you are BMW, Microsoft, Nike or Skippy [...]
Jerry Walters, one of the best guys I’ve ever worked for, repeatedly told me to “get a sale, you need four things: timing, relationship, money and a relationship. If you have the relationship, everything else is easy.”
In an earlier post, we conducted interviews and almost everyone interviewed said new business was generated via “trusted relationships.”
In that [...]
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.”
Trust is a shared belief that you can depend on one another to achieve [...]
A small professional services firm had become frustrated with traditional search engine optimization techniques and asked us to implement new lead generation tactics.
The firm was committed to using the web to generate leads. Yet, qualified lead flow was at an all time low – less than one lead per month per sales person. The Client’s [...]
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult.
So who better to know technology marketing than the technology providers themselves? We asked some local technology entrepreneurs to share some quick marketing [...]
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.
Huh?
Let me explain.
Not too long ago, I received a cold call from an insurance broker. At the time, we were in the market [...]
