OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM
During the execution of an outbound prospecting campaign, CRM data hygiene is important. I’m going to share one of the processes we use internally to make sure users have a good way to “flag” inaccurate contact records.
When we come across an unworkable LEAD, a Salesforce.com or a ZOHO CRM field [...]
http://zoominfoblogger.wordpress.com/2010/01/26/making-sure-your-data-doesn%e2%80%99t-curdle/
Data, like unrefrigerated milk, goes bad fast. In fact, by conservative estimates 25% of the database will sour within a year. Add poor import practices and other minor mistakes and bad things quickly snowball. It isn’t until senior management realizes it is making strategic decisions on the back of sub-par data that heads begin to [...]
Good data is the foundation for effective CRM. In B2B it is impossible to build strong marketing unless you know the names of the people most likely to buy from you. Maintaining a clean CRM punchbowl requires more than a summer intern.
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work.
TWITTER FOR LEADS? Personally, no. We have seen [...]
We’ve recently authored a slide deck titled: Social Media Executive Briefing: how to sell social media to your boss. More than any technology, the greatest barrier to social media adoption is often cultural. The deck outlines a change-management process for introducting late adopters in your company to the benefits of social media. This slide deck is [...]
Where does social marketing fit?
Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your marketing program. The best social media strategy? Researching your targets, comparing your targets against the demographics of the various social sites, [...]
When you can accurately predict marketing’s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each quarter also means that:
You have a marketing operations model (not just a collection of tasks)
You understand the key inputs and outputs from each marketing tasks
You use [...]
A quick comparison of the SEO and branding impact of a self-hosted vs free-hosted blog
The business of blogging is powerful, and it has a direct impact on your company’s exposure, as well as search engine findability, which has the ability to directly impact your sales.
How you build and structure your blog will have an effect [...]
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management.
What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization to [...]
As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with each of these groups and what it means from [...]
