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	<title>Macon Raine, Inc. &#187; enabling technology</title>
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	<link>http://maconraine.com</link>
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		<title>How we clean your CRM data</title>
		<link>http://maconraine.com/2010/04/14/how-we-clean-your-crm-data/</link>
		<comments>http://maconraine.com/2010/04/14/how-we-clean-your-crm-data/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 16:08:22 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[ACT]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM best practices]]></category>
		<category><![CDATA[data hygiene]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[zohoCRM]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=558</guid>
		<description><![CDATA[OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM
During the execution of an outbound prospecting campaign, CRM data hygiene is important. I&#8217;m going to share one of the processes we use internally to make sure users have a good way to “flag” inaccurate contact records.
When we come across an unworkable LEAD, a Salesforce.com or a ZOHO CRM field [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t let your CRM data curdle &#8211; simple practices for improving CRM success</title>
		<link>http://maconraine.com/2010/02/05/dont-let-your-crm-data-curdle-simple-practices-for-improving-crm-success/</link>
		<comments>http://maconraine.com/2010/02/05/dont-let-your-crm-data-curdle-simple-practices-for-improving-crm-success/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 22:54:54 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[demand creation]]></category>
		<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[CRM data]]></category>
		<category><![CDATA[data hygiene]]></category>
		<category><![CDATA[zoominfo]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=545</guid>
		<description><![CDATA[http://zoominfoblogger.wordpress.com/2010/01/26/making-sure-your-data-doesn%e2%80%99t-curdle/
Data, like unrefrigerated milk, goes bad fast. In fact, by conservative estimates 25% of  the database will sour within a year. Add poor import practices and other minor mistakes and bad things quickly snowball. It isn’t until senior management realizes it is making strategic decisions on the back of sub-par data that heads begin to [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2010/02/05/dont-let-your-crm-data-curdle-simple-practices-for-improving-crm-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking about CRM data quality &#8211; what is that thing in the punchbowl?</title>
		<link>http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/</link>
		<comments>http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:18:30 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=536</guid>
		<description><![CDATA[Good data is the foundation for effective CRM. In B2B it is impossible to build strong marketing unless you know the names of the people most likely to buy from you. Maintaining a clean CRM punchbowl requires more than a summer intern.
]]></description>
		<wfw:commentRss>http://maconraine.com/2009/11/18/thinking-about-crm-data-quality-what-is-that-thing-in-the-punchbowl/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Does social media generate leads?</title>
		<link>http://maconraine.com/2009/08/24/does-social-media-generate-leads/</link>
		<comments>http://maconraine.com/2009/08/24/does-social-media-generate-leads/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 18:56:42 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[demand creation]]></category>
		<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=519</guid>
		<description><![CDATA[These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work.
TWITTER FOR LEADS? Personally, no. We have seen [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2009/08/24/does-social-media-generate-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to sell social media to your boss</title>
		<link>http://maconraine.com/2009/03/26/how-to-sell-social-media-to-your-boss/</link>
		<comments>http://maconraine.com/2009/03/26/how-to-sell-social-media-to-your-boss/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 17:43:33 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=398</guid>
		<description><![CDATA[We&#8217;ve recently authored a slide deck titled: Social Media Executive Briefing: how to sell social media to your boss.  More than any technology, the greatest barrier to social media adoption is often cultural.  The deck outlines a change-management process for introducting late adopters in your company to the benefits of social media. This slide deck is [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2009/03/26/how-to-sell-social-media-to-your-boss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where does social media fit?</title>
		<link>http://maconraine.com/2009/03/02/where-does-social-media-fit/</link>
		<comments>http://maconraine.com/2009/03/02/where-does-social-media-fit/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 09:45:44 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=417</guid>
		<description><![CDATA[Where does social marketing fit?
 
Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your marketing program. The best social media strategy? Researching your targets, comparing your targets against the demographics of the various social sites, [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2009/03/02/where-does-social-media-fit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What do you value?</title>
		<link>http://maconraine.com/2009/02/15/what-do-you-value/</link>
		<comments>http://maconraine.com/2009/02/15/what-do-you-value/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 12:35:31 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=415</guid>
		<description><![CDATA[When you can accurately predict marketing&#8217;s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each quarter also means that:

You have a marketing operations model (not just a collection of tasks)
You understand the key inputs and outputs from each marketing tasks
You use [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2009/02/15/what-do-you-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How will my blog get the biggest SEO for my buck?</title>
		<link>http://maconraine.com/2009/01/14/how-will-my-blog-get-the-biggest-seo-for-my-buck/</link>
		<comments>http://maconraine.com/2009/01/14/how-will-my-blog-get-the-biggest-seo-for-my-buck/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 22:22:54 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=325</guid>
		<description><![CDATA[A quick comparison of the SEO and branding impact of a self-hosted vs free-hosted blog 
The business of blogging is powerful, and it has a direct impact on your company&#8217;s exposure, as well as search engine findability, which has the ability to directly impact your sales.
How you build and structure your blog will have an effect [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2009/01/14/how-will-my-blog-get-the-biggest-seo-for-my-buck/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SharePoint for Marketing Project Management</title>
		<link>http://maconraine.com/2008/12/19/sharepoint-for-marketing-project-management/</link>
		<comments>http://maconraine.com/2008/12/19/sharepoint-for-marketing-project-management/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:56:21 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[enabling technology]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=260</guid>
		<description><![CDATA[I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management.  
What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization to [...]]]></description>
		<wfw:commentRss>http://maconraine.com/2008/12/19/sharepoint-for-marketing-project-management/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Align marketing messaging to the sales pipeline</title>
		<link>http://maconraine.com/2008/12/11/align-marketing-messaging-to-the-sales-pipeline/</link>
		<comments>http://maconraine.com/2008/12/11/align-marketing-messaging-to-the-sales-pipeline/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 17:06:04 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[demand creation]]></category>
		<category><![CDATA[enabling technology]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[tactical content]]></category>

		<guid isPermaLink="false">http://maconraine.com/?p=241</guid>
		<description><![CDATA[As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with each of these groups and what it means from [...]]]></description>
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		<slash:comments>0</slash:comments>
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