I was educated by an old-school media professor, and it stuck. It made me a little old-fashioned. So, while I realize the awesomeness of the web 2.0 craze and all of the wonderful things social media has to offer from texting to “follow me” to web analytics… I’m not totally buying in to it as a marketing strategy.
When utilized properly, Salesforce, SugarCRM, ACT! and ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper implementation, ill-defined business goals, inadequate training or lack of knowledge about system capabilities.
Thanks to the fact that many of these [...]
It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have callers who can work quickly and efficiently through your list, with an absolute minimum [...]
Macon Raine has extensive experience in the support of our clients’ channel strategies. Our services begin with VAR and partner recruitment — helping you define, target and actually reach out to those organizations with “the right stuff.”
Macon Raine will identify and introduce your company to strategic resellers, co-marketers, OEMs, and other key partners. To find [...]
Sales and marketing can work together. The reports of sales and marketing dysfunction are greatly exaggerated.
A survey by the CMO Council and its Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) found that less than 20 percent of respondents regard their sales and marketing organizations as extremely collaborative; while among those who have CRM applications, [...]
What are the technology and management issues that slow enterprise adoption of web 2.0 applications?
The basic idea driving Web 2.0 is putting power into the hands of the user and watching fantastic, unexpected things happen.
But in the same way that Excel macros and data silos proliferated throughout the organization, IT enthusiasm for mashups and field [...]
A small professional services firm had become frustrated with traditional search engine optimization techniques and asked us to implement new lead generation tactics.
The firm was committed to using the web to generate leads. Yet, qualified lead flow was at an all time low – less than one lead per month per sales person. The Client’s [...]
Did you know simply asking customers their opinion can make them better customers?
We conducted a simple experiment to test this idea for one of our clients. We selected a sampling of 500 prospects from our client’s prospect database, then divided it into two equal sized groups.
The first group (Group 1) were called, emailed [...]
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult.
So who better to know technology marketing than the technology providers themselves? We asked some local technology entrepreneurs to share some quick marketing [...]
We have a new service. Send us your dirty prospect lists and we will return them cleaned, updated, and organized.
Give us access to your CRM systems and we will clean your data, research your key accounts, improve the accuracy of your data and keep your sales force productive.
This new service gives your sales [...]
