Our most recent project – requested by one of our clients – is a survey to better understand lead generation as the bridge between sales and marketing. To participate, please take the survey. All survey participants receive a copy of the whitepaper and summary survey results.
As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with each of these groups and what it means from [...]
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.”
Trust is a shared belief that you can depend on one another to achieve [...]
It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have callers who can work quickly and efficiently through your list, with an absolute minimum [...]
A small professional services firm had become frustrated with traditional search engine optimization techniques and asked us to implement new lead generation tactics.
The firm was committed to using the web to generate leads. Yet, qualified lead flow was at an all time low – less than one lead per month per sales person. The Client’s [...]
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult.
So who better to know technology marketing than the technology providers themselves? We asked some local technology entrepreneurs to share some quick marketing [...]
Cold calling, appointment setting and related lead generation work is unpleasant and difficult.
It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale. It’s no wonder so many people want to outsource lead [...]
