Did you know simply asking customers their opinion can make them better customers?
We conducted a simple experiment to test this idea for one of our clients. We selected a sampling of 500 prospects from our client’s prospect database, then divided it into two equal sized groups.
The first group (Group 1) were called, emailed [...]
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult.
So who better to know technology marketing than the technology providers themselves? We asked some local technology entrepreneurs to share some quick marketing [...]
