A small professional services firm had become frustrated with traditional search engine optimization techniques and asked us to implement new lead generation tactics.
The firm was committed to using the web to generate leads. Yet, qualified lead flow was at an all time low – less than one lead per month per sales person. The Client’s [...]
Did you know simply asking customers their opinion can make them better customers?
We conducted a simple experiment to test this idea for one of our clients. We selected a sampling of 500 prospects from our client’s prospect database, then divided it into two equal sized groups.
The first group (Group 1) were called, emailed [...]
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult.
So who better to know technology marketing than the technology providers themselves? We asked some local technology entrepreneurs to share some quick marketing [...]
Cold calling, appointment setting and related lead generation work is unpleasant and difficult.
It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale. It’s no wonder so many people want to outsource lead [...]
Every month Stan Kania, founder of Software-Link, a Sage Software VAR, gets a call from one or two new ERP or CRM vendors.
“We have a good reputation. Other ERP and CRM vendors want us to sell their products,” said Kania. “But by staying loyal to the Sage family, we receive a high percentage of new [...]
