NOTE: Robert Hamilton and I collaborated on this article.
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?”
When we ask that question, [...]
As mentioned in our April newsletter, one of our clients recently asked us for a proposal for an email newsletter program. Instead of paying an hourly fee for our effort, the client wants to pay us for the for the “performance” of the newsletter. That means, they wan to pay for clicks, inquiries, leads.
Compensation for [...]
When you can accurately predict marketing’s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each quarter also means that:
You have a marketing operations model (not just a collection of tasks)
You understand the key inputs and outputs from each marketing tasks
You use [...]
Send us a sample of your CRM data for a free data assessment today.
We provide a one-stop solution to all your data hygiene needs. Macon Raine will:
· Clean your data with 100% business data.
· Duplicate Data: Find and flag duplicate records for consolidation.
· Expired Data: Identify and remove records that are [...]
When utilized properly, Salesforce, SugarCRM, ACT! and ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper implementation, ill-defined business goals, inadequate training or lack of knowledge about system capabilities.
Thanks to the fact that many of these [...]
It is important to understand the overall market, business, industry and competitive pressures being faced by your targeted prospects. Our analysis helps your sales force and marketing team understand factors influencing prospect decisions as well as competitive pressures. Research services include:
Account Intelligence: Monitoring prospect or competitor press releases, tradeshows, conferences and seminars to keep your [...]
What we do is simple — we work on your behalf to reduce the cost and increase the impact of your marketing programs. Because more than half our compensation is based on meeting or exceeding performance milestones, our goal is simple – find the best way possible to move your marketing forward. What performance-based marketing [...]
Our interactive design team manages the interactive design process from start to finish. Our designers are experts in all aspects of visual communication and are adept at cross-media design.
Our graphic designers and programmers have created many unique campaigns and can efficiently meet any organization’s needs for logos and other graphic identity elements, as well as search [...]
Our approach to media relations is to exert the same level of energy cultivating relationships with key influencers that you would spend cultivating a customer relationship.
Our years of experience as media relations counselors ensure that our clients’ marketing messages effectively reach key stakeholders in order to educate the appropriate targets about your products and services.
We recognize [...]
Leveraging our years of experience in journalism and marketing, we provide writing and editing capabilities in order to produce both electronic and print publications including websites, direct marketing collateral, white papers, newsletters, presentations and speeches.
Our staff is able to deliver against a wide range of writing styles, ranging from technical/scientific writing to journalistic news writing.
Specific [...]
