OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM
During the execution of an outbound prospecting campaign, CRM data hygiene is important. I’m going to share one of the processes we use internally to make sure users have a good way to “flag” inaccurate contact records.
When we come across an unworkable LEAD, a Salesforce.com or a ZOHO CRM field [...]
http://zoominfoblogger.wordpress.com/2010/01/26/making-sure-your-data-doesn%e2%80%99t-curdle/
Data, like unrefrigerated milk, goes bad fast. In fact, by conservative estimates 25% of the database will sour within a year. Add poor import practices and other minor mistakes and bad things quickly snowball. It isn’t until senior management realizes it is making strategic decisions on the back of sub-par data that heads begin to [...]
