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	<title>Macon Raine, Inc. &#187; IT services</title>
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		<title>Differentiating Your Company&#8217;s IT Services Menu</title>
		<link>http://maconraine.com/2009/09/29/differentiating-your-companys-it-services-menu/</link>
		<comments>http://maconraine.com/2009/09/29/differentiating-your-companys-it-services-menu/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 02:10:34 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[demand creation]]></category>
		<category><![CDATA[lead generation]]></category>
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		<category><![CDATA[ben bradley]]></category>
		<category><![CDATA[IT services]]></category>
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		<description><![CDATA[NOTE: Robert Hamilton and I collaborated on this article.
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?”
When we ask that question, [...]]]></description>
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