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	<title>Macon Raine, Inc. &#187; professional services</title>
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		<title>Marketing and sales freaks unite</title>
		<link>http://maconraine.com/2010/05/28/marketing-and-sales-freaks-unite/</link>
		<comments>http://maconraine.com/2010/05/28/marketing-and-sales-freaks-unite/#comments</comments>
		<pubDate>Fri, 28 May 2010 12:24:45 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>
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		<description><![CDATA[The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums,  they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office [...]]]></description>
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		<title>Differentiating Your Company&#8217;s IT Services Menu</title>
		<link>http://maconraine.com/2009/09/29/differentiating-your-companys-it-services-menu/</link>
		<comments>http://maconraine.com/2009/09/29/differentiating-your-companys-it-services-menu/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 02:10:34 +0000</pubDate>
		<dc:creator>Ben Bradley</dc:creator>
				<category><![CDATA[demand creation]]></category>
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		<category><![CDATA[ben bradley]]></category>
		<category><![CDATA[IT services]]></category>
		<category><![CDATA[professional services]]></category>
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		<description><![CDATA[NOTE: Robert Hamilton and I collaborated on this article.
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?”
When we ask that question, [...]]]></description>
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