Ben Bradley
Writer & Product Champion
(630) 430-7267
My name is Ben Bradley.
I am a writer, a product champion, a company founder, and a wearer of many hats.
We represent amazing companies.
With a startup background, and great supporting team, we have a lean mindset for rapid go-to-market programs.
Want to connect?
Current projects
Better CRM outcomes
Section 508 compliant eLearning
Embedded engineering and design for manufacturability
Google Non-Profit Grant
Reshoring
THE MQL IS DEAD
Recent works
How Buyer Intent Data Transforms Sales and Marketing Alignment
Discover how buyer intent data improves B2B sales and marketing alignment by enhancing prioritization, timing, campaign efficiency, and pipeline predictability.
Why Most Buyer Intent Data Fails And What Revenue Teams Actually Need Instead
Most buyer intent data tools promise pipeline growth but few deliver measurable impact. Learn why traditional B2B intent data fails and what revenue teams actually need to turn intent signals into predictable revenue.
From Signals to Closed Deals: What Signal-Driven Go-To-Market Really Looks Like
Learn how buyer intent signals reshape B2B go-to-market strategy by improving timing, multi-threaded selling, and pipeline velocity.
From Real-Time Intent Signals to Real-Time Revenue
Real-time intent data is everywhere but clarity isn’t. Learn how structured buyer intent signals drive real-time revenue performance in B2B sales and marketing.
Moving Beyond Business Intelligence: The Rise of Revenue Signals
Traditional business intelligence explains the past. Buyer intent signals reveal the present. Discover how revenue signals are reshaping modern B2B sales and marketing strategy.
The Hidden Revenue in Buyer Intent Data Most Companies Overlook
Buyer intent data isn’t just about finding in-market accounts. Learn how B2B intent signals unlock hidden revenue opportunities by improving prioritization, retention, upsell, and expansion timing.
Buyer Intent Data vs. Lead Scoring: What’s the Difference and Why It Matters?
Confused about buyer intent data vs. lead scoring? Discover how B2B intent signals differ from traditional scoring models and why that difference changes revenue performance.
The Future of Revenue Intelligence Is Behavioral
Revenue intelligence is evolving beyond CRM dashboards. Discover why behavioral buyer intent data is shaping the future of B2B sales and marketing performance.
The Psychology Behind Buyer Intent Signals in B2B Markets
Buyer intent data isn’t just behavioral it’s psychological. Explore how B2B intent signals reflect real buying psychology and improve revenue timing.
How Buyer Intent Data Improves Account-Based Marketing (ABM)
Account-based marketing works best when timing aligns with demand. Learn how buyer intent data enhances ABM strategy through better prioritization, messaging, and sequencing.
MEDDICC and HubSpot?
How to Build a MEDDICC Scoring Module for HubSpot Understanding the qualifications of a buyer or account is crucial for closing deals efficiently. To streamline this process, we integrated the MEDDICC sales methodology into HubSpot, creating a scoring module that...
The Time is Right for Building a Digital Workforce with AI Automation
A brief history of workforce automation The desire to automate repetitive tasks has existed since the early days of the Industrial Revolution. Mechanized systems, such as looms and weaving machines, aimed to replace manual labor with mechanical processes, beginning a...
Divi and Atomic Design Accelerates Website Redesign Projects
How can you use Divi and Atomic Design principles to build websites faster? Integrating Atomic Design principles with Divi for WordPress can significantly accelerate web (re)design projects by promoting reusability, consistency, and scalability. Here’s how you can...
Remove risk from your next web design project with data-driven redesign
& Conversion Rate Optimization Data-Driven Web (Re)Design & Conversion Optimization Removes risk from your next website project with data-driven creative (re)design and conversion optimization. Instead of an expensive website redesign, make small iterative...
Notes About Generative AI Search & the Cookieless Present
In recent years, two significant content marketing trends have emerged: generative AI search and the shift away from third-party cookies. In this article, we'll explore how these two trends are revolutionizing the search engine capabilities and e-commerce landscape,...
ADA Compliance in eLearning – States Face Accessibility Fines
Local governments are increasingly adopting eLearning platforms to provide training and education to employees and the public. However, many are facing challenges in ensuring these platforms comply with the Americans with Disabilities Act (ADA), leading to potential...
Finding your second whale – Marketing the professional services firm
How are you different from all the other firms out there? It seems every week, we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask, "How are you different from all the other...
Using Atomic Design, Divi for WordPress, and Canva: Designing for Speed and Scale
The demand for responsive and scalable design solutions has never been greater. Gone are the days of meticulously crafting pixel-perfect pages for every device - it is impossible. By leveraging Atomic Design principles with tools like Divi for WordPress and Canva,...
Accelerate web design projects by combining Atomic Design principles with DIVI for WordPress
Combining Atomic Design principles with Divi for WordPress can significantly accelerate web design projects by promoting reusability, consistency, and scalability. Here’s how you can apply these principles effectively: Establish a Design System: Atoms (Basic...
How the USDA is Creating Accessible eLearning at Scale
A SECTION 508 ELEARNING SUCCESS STORY The most recent GSA report highlights a need for more success stories regarding Section 508 compliance in the federal government. “Overall compliance to Section 508 is well below expectations given the federal government...
Designing a Gene Therapy CMC Architecture for the Full Product Lifecycle
Process Development and Contract Services Partner Decision-Making While the gene therapy sector is growing rapidly and making significant strides toward fulfilling its promise of providing highly effective, often curative therapeutics for an expanding number of...