We generate leads,

MQLs, and SQLs

for B2B companies

What our clients have to say about us

Most business problems are solved by more revenue.

That’s where we help. As a B2B marketing and advertising agency, we provide a result everyone knows how to measure: more new customers.

Clients include tech start-ups, professional services firms, SaaS providers, ISVs, MssP, manufacturers, VARs, VADs, IT solutions providers, distributors, and more.

Take a look at a few of our client testimonials below.

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Kramer Reeves / EVP, Work-Relay

In concert with our SDR, for every 40 accounts, we’d get 14 MQLs, 6 opportunities, 1 deal. Pretty sweet.

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Thomas Dong / VP of Marketing, NetSpring

We asked for 150 Leads…we got 1,340 Leads in 3 months. So we moved the goal post.

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Samantha Kandah / Growth & Demand Generation Marketing Director, ThoughtFocus

The team at Macon Raine are great collaborators. They know Account Based Marketing, CRM, and marketing automation (Hubspot) – and they know how to make those systems sing to each other.

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Peter Caron / CellTrak

Macon Raine is my go-to for B2B marketing. I’ve worked with the Macon Raine team at three companies over my career.

Smart, full-stack marketers

Outbound, inbound, and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold. All of this is managed with leading technology from Salesforce.com, Hubspot and other CRM and marketing automation platforms.

Our ABM Process

Measurement is even more important in ABM than in traditional B2B marketing. ABM allows measurement at a much deeper level than traditional marketing. Your KPIs become far more strategic.

From funnel velocity, average deal size, and close rates, ABM gives you deeper insight into revenue performance as a better predictor of future success.

Work, thoughts, and musings

A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing. Filter categories using the buttons below.

Account Based Marketing Approach

Account Based Marketing Approach

Account Based Marketing ApproachIn Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If...

Content Marketing Playbook

Content Marketing Playbook

The Macon Raine Content Marketing Playbook explains the six stages, each of which will prepare you to develop a a content marketing plan that will align with and support your company’s goals and...

Eliminate Critical Event Management Silos

Eliminate Critical Event Management Silos

Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered, redundant, non-reliable, and managed as a system of parts that do not integrate...

Warm dead chicken and your SEO

Warm dead chicken and your SEO

Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people - people who dig for the facts, who base...

Product Differentiation with Win-Win Pricing

Product Differentiation with Win-Win Pricing

Using pricing to create meaningful competitive product differentiation separates you from competitors and allows you to command price premiums by eliminating bad discounts. Discounts should never...

Remove risk from your next web design project

Remove risk from your next web design project

Conversion Rate Optimization Don't redesign your website... Increase Your Conversions Instead.Conversion optimization removes risk from your next website project. Instead of an expensive website...

29 Collaborative Work Management Vendors

29 Collaborative Work Management Vendors

WHAT IS THE DEFINITION OF COLLABORATIVE WORK MANAGEMENT? Collaborative work management is a set of tools that provides employees a unified and central platform to easily share business data,...

Case Study – Property Preservation

Case Study – Property Preservation

When the CEO of a property preservation Company wanted to grow his business, enter new markets and accelerate the sales funnel, he first started looking for a marketing manager good at everything...

Reframe webdesign projects

Reframe webdesign projects

It’s a common misconception that redesigning your business’s website is a finite project with a beginning, middle, and end. If you use your website for lead generation or e-commerce, a web redesign...

More revenue. That’s where we help.

Macon Raine is a top B2B marketing agency. When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to create new customers. As a Chicago B2B...