Introducing the Accelerator for Product Accelerators – a go-to-market program for solution integrators

Account-based marketing

that generates

Leads, MQLs, SQLs,

Opportunities, and Deals

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Kramer Reeves / EVP, Work-Relay

In concert with our SDR, for every 40 accounts, we’d get 14 MQLs, 6 opportunities, 1 deal. Pretty sweet.

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Thomas Dong / VP of Marketing, NetSpring

We asked for 150 Leads…we got 1,340 Leads in 3 months. So we moved the goal post.

The MQL is dead. Long live the MQL.

If your MQLs aren’t converting – give us a call.

Smart, account-based marketers

Outbound, inbound, and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold. All of this is managed with leading technology from Salesforce.com, Hubspot and other CRM and marketing automation platforms.

Our ABM Process

Measurement is even more important in ABM than in traditional B2B marketing. ABM allows measurement at a much deeper level than traditional marketing. Your KPIs become far more strategic.

From funnel velocity, average deal size, and close rates, ABM gives you deeper insight into revenue performance as a better predictor of future success.

Work, thoughts, and musings

A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing. Filter categories using the buttons below.

Section 508 Compliance News – August 2023

Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...

The Use of CDPs in D2C Manufacturing

The Use of CDPs in D2C Manufacturing

In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...

The Role of Technology in Differentiating Private Equity Firms

The Role of Technology in Differentiating Private Equity Firms

In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...

Overcoming a Culture of “No” with Smart Data Governance

Overcoming a Culture of “No” with Smart Data Governance

A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...

AAV Viral Vector Production at Scale—Improving the Current State

AAV Viral Vector Production at Scale—Improving the Current State

The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...

Execution versus Exploration

Execution versus Exploration

The concept of dividing a company into execution mode and exploration mode, as advocated by various academic theories such as “ambidextrous organizations” or “dual operating systems,” is not an efficient strategy for competing in the digital age. This idea fails to...

Pharmaceutical Manufacturing Content Marketing Specialists

Pharmaceutical Manufacturing Content Marketing Specialists

Pharmaceutical Manufacturing Content Marketing SpecialistsMacon Raine provides domain-specific content marketing expertise forthe pharmaceutical and life science sectors.We help drug, ingredients, packaging, medical technology, contract manufacturing, and development...

OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE 

A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...

Account Based Marketing Approach

Account Based Marketing Approach

Account Based Marketing ApproachIn Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...

Content Marketing Playbook

Content Marketing Playbook

Request a copy of Macon Raine’s Six Step Process for Content Creation—the ultimate content marketing playbook. The playbook will help you prepare a content marketing plan that will align with and support your company’s goals and objectives.

Eliminate Critical Event Management Silos

Eliminate Critical Event Management Silos

Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered and managed as independent systems that do not integrate with the collective whole.

The narcissist deception | TEDx

Ben Bradley was born naked, helpless, and incontinent. He eventually overcame two of those obstacles and is now managing director of Macon Raine.

Warm dead chicken and your SEO

Warm dead chicken and your SEO

Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken.

Product Differentiation with Win-Win Pricing

Product Differentiation with Win-Win Pricing

Use pricing to create meaningful product differentiation. This separates you from competitors and allows you to command price premiums by eliminating bad discounts.

Website Redesign or Conversion Rate Optimization? That is the Question.

Website Redesign or Conversion Rate Optimization? That is the Question.

To redesign or not to redesign: that is the question: Whether ‘tis nobler in the mind to suffer The slings and arrows of a giant web redesign project, Or to take arms against a sea of troubles, By using conversion rate optimization. To generate leads: to profit again;...