Marketing Data and Measurement

Experiment intelligently.

Marketing data and measurement

Transform insight into action.

Work with Macon Raine to analyze your marketing program from top to bottom and deliver strategic recommendations that drive long-term ROI.  With marketing data and measurement services from maconRaine, we’ll help you…

  • Invest marketing dollars with confidence and scale your marketing program for growth.
  • Get closer to your data with a complete data model of your digital marketing efforts.
  • Build custom dashboards using Tableau, Looker, or whatever tool you prefer.
  • Achieve a better understanding of attribution and funnel metrics.
  • Understand your marketing spend, trends, and growth opportunities.
  • Go beyond clicks and conversions with CRM analysis that uncovers profit opportunities in LTV and Churn trends.
Data driven website redesign and iteration - Performance Marketing agency, digital marketing team, Macon Raine iteration - Performance Marketing Agency

Connect everything to a single portal! Link CRM, marketing automation, website, and all your tools to a central dashboard for greater visibility, insight, and event and conversion tracking.

Discover the latest data, insights, and inspiration from Macon Raine

Managed Marketing Operations and Marketing Automation

Managed Marketing Operations

Ensure marketing activities are aligned with business goals and executed effectively to drive revenue growth.

Managed Marketing Operations and Marketing Automation

Account Based Marketing

Flip the funnel and identify target accounts to increase awareness and demand. Combine ABM with other tactics for maximum impact.

Managed Marketing Operations and Marketing Automation

Data-Driven Website Redesign

Don’t redesign your website, improve conversion on the 10% of pages that get 90% of your traffic.

Go beyond simple digital campaigns and unlock growth with maconRaine - your high-impact growth marketing engine & performance marketing team.  
The Illusion of Intent Data

The Illusion of Intent Data

Intent data is sold with lots of empty promises.  These promises inflate expectations and push teams toward false positives, wasting time and budget. Together, they make “intent” look precise when it’s anything but. More data from more sources has not improved...

The Intent Data Paradox: Why More Signals Mean Less Pipeline

The Intent Data Paradox: Why More Signals Mean Less Pipeline

For years, B2B teams have chased "intent data" as the silver bullet for growth. Yet, for many, the promise of precision has dissolved into a frustrating wave of false positives and wasted effort. At MaconRaine, we believe intent data still has value, but only when you...

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