Marketing Integration and Configuration
Connect everything!
GAIN REAL TIME INSIGHTS INTO CAMPAIGN PERFORMANCE
INTEGRATION IS ESSENTIAL
Connection and integration is absolutely essential when building and optimizing your marketing stack. Integration creates a more efficient and effective digital marketing ecosystem. It allows your entire team to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts.
UNDERSTAND THE TECHNICAL REQUIREMENTS
Connecting all the pieces of your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right performance marketing team to support your strategic and tactical road mapping and execution.
AVOID TECHNICAL DEBT
Integration presents many challenges, including technical debt. Taking the easy road instead of…
- Spending time properly defining requirements and resources
- Performing proper product due diligence
- Solving the wrong problem by committee
Martech integration is complicated and requires technical acuity AND marketing domain knowledge PLUS a willingness to experiment and adapt.
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