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Looking for marketing support that goes beyond surface-level tactics?

Macon Raine helps businesses connect marketing services with smarter data strategy, including intent data that is strengthened by real engagement and first-party signals.

From messaging and campaigns to outreach and optimization, we help you focus on the right opportunities with a strategy built for action.

Reach out and let’s talk about what you need to grow.

Go beyond simple digital campaigns and unlock growth with maconRaine - your high-impact growth marketing engine & performance marketing team.

LATEST POSTS

B2B Intent Data Reality Check: Signal vs. Noise

Reddit discussions across B2B sales and marketing communities about intent data reveal a massive gap between the promises of intent software vendors and the reality on the front lines. Across multiple Reddit threads, practitioners are largely concluding that generic,...

The Real Cost of Bad Intent Data Is Not Bad Leads. It Is Rep Distrust.

Bad leads are frustrating. But they are not the biggest cost of weak intent data. The bigger cost is rep distrust. Once sales believes the scoring system is unreliable, every future signal has to fight an uphill battle. Reps may still check the dashboard. They may...

Intent Scoring Has Become Operational Debt

Intent scoring usually starts with a good goal: help sales and marketing focus on the right accounts. But over time, many scoring systems become something else. They become operational debt. Old assumptions stay in the model. New signals get added without removing...

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