Introducing the Accelerator for Product Accelerators – a go-to-market program for solution integrators
Account-based marketing
that generates
Leads, MQLs, SQLs,
Opportunities, and Deals
Kramer Reeves / EVP, Work-Relay
In concert with our SDR, for every 40 accounts, we’d get 14 MQLs, 6 opportunities, 1 deal. Pretty sweet.
Thomas Dong / VP of Marketing, NetSpring
We asked for 150 Leads…we got 1,340 Leads in 3 months. So we moved the goal post.
The MQL is dead. Long live the MQL.
If your MQLs aren’t converting – give us a call.
Smart, account-based marketers
Outbound, inbound, and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold. All of this is managed with leading technology from Salesforce.com, Hubspot and other CRM and marketing automation platforms.
Our ABM Process
Measurement is even more important in ABM than in traditional B2B marketing. ABM allows measurement at a much deeper level than traditional marketing. Your KPIs become far more strategic.
From funnel velocity, average deal size, and close rates, ABM gives you deeper insight into revenue performance as a better predictor of future success.
Work, thoughts, and musings
A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing. Filter categories using the buttons below.
How is generative AI being used in manufacturing?
Artificial Intelligence (AI) has become a driving force of manufacturing innovation. Generative AI, a type of AI that focuses on content creation and enhancement, is particularly important in shaping the future of manufacturing. By analyzing diverse data streams,...
What is the data cloud in manufacturing?
The Challenge Traditional manufacturing data management can be a challenging endeavor for technical decision-makers. With the increasing volume and complexity of data generated by machines, sensors, and other systems, it can be difficult to collect, store, and analyze...
The Power of Industrial AI – A Manufacturer’s Guide to Artificial Intelligence
INTRODUCTION If you haven’t already read our white paper, How Quiet Innovation Leads to Game-Changing Manufacturing Advancements, it’s suggested you do so before diving into this article because before you can explore the world of Industrial AI, your organization must...
Section 508 Compliance News – August 2023
Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...
The Use of CDPs in D2C Manufacturing
In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...
Just-in-Time Sales Enablement – Rethinking Sales Training Investments
The ROI of Just-in-Time (JIT) Sales Enablement with Always-On, AI-Powered Deal Coaching Sales training is a crucial investment for any organization looking to improve its bottom line. However, sales leaders should ask themselves these questions: Has your sales...
The Role of Technology in Differentiating Private Equity Firms
In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...
Overcoming a Culture of “No” with Smart Data Governance
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
AAV Viral Vector Production at Scale—Improving the Current State
The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...
Execution versus Exploration
The concept of dividing a company into execution mode and exploration mode, as advocated by various academic theories such as “ambidextrous organizations” or “dual operating systems,” is not an efficient strategy for competing in the digital age. This idea fails to...
Pharmaceutical Manufacturing Content Marketing Specialists
Pharmaceutical Manufacturing Content Marketing SpecialistsMacon Raine provides domain-specific content marketing expertise forthe pharmaceutical and life science sectors.We help drug, ingredients, packaging, medical technology, contract manufacturing, and development...
Rethinking Outsourcing in the Age of Disruption, Pandemics, and Scarcity
Private Equity and Real Estate Investments: Waterfall Distributions and Scenario Modeling
Investors in private equity, real estate, and other assets all expect higher returns on their investments as well as transparent reporting. Waterfall distribution is a method of dividing investment profits or capital gains among a group or pooled investment...
OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
Account Based Marketing Approach
Account Based Marketing ApproachIn Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...
Content Marketing Playbook
Request a copy of Macon Raine’s Six Step Process for Content Creation—the ultimate content marketing playbook. The playbook will help you prepare a content marketing plan that will align with and support your company’s goals and objectives.
Eliminate Critical Event Management Silos
Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered and managed as independent systems that do not integrate with the collective whole.
The narcissist deception | TEDx
Ben Bradley was born naked, helpless, and incontinent. He eventually overcame two of those obstacles and is now managing director of Macon Raine.
White Paper: 4 Things You Need to Know About Combination Drug Compliance
New white paper explains how the marriage of two different disciplines – drug and medical device manufacturing – creates a complex regulatory process that must be well-managed.
Warm dead chicken and your SEO
Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken.
Product Differentiation with Win-Win Pricing
Use pricing to create meaningful product differentiation. This separates you from competitors and allows you to command price premiums by eliminating bad discounts.
