ABM, intent + outbound
Focus marketing on the accounts with a reason to move.
maconRAINE connects account fit, buying signals, buying committee messaging, and sales follow-up. We help your team decide where to focus, coordinate the work around priority accounts, and measure whether it is advancing qualified conversations and opportunities.
For companies that need more from the marketing they already have
Diagnose → Prioritize → Operate → Improve
Where account motion gets stuck
Activity is visible. The next move is unclear.
01
Account fit
02
Buyer signals
03
Sales follow-up
A connected growth system
Support that connects strategy to execution.
Once these accounts are identified, engagement efforts are directed towards C-level executives and stakeholders to increase awareness and demand within the target audience.
Link CRM, marketing automation, website, and all your tools to a central dashboard for greater visibility, insight, and conversion tracking.
01 / CLARIFY THE MARKET
Positioning + go-to-market
Clarify target applications, buyers, differentiation, and the commercial case for a new or evolving offer.
02 / REACH THE RIGHT ACCOUNTS
ABM, intent + outbound
Coordinate account fit, buying signals, buying-committee messaging, and sales follow-up around focused accounts.
03 / IMPROVE BUYER MOVEMENT
Discoverability + conversion
Strengthen application discovery, high-value pages, conversion paths, and the proof buyers need to evaluate.
04 / CONNECT THE SYSTEM
CRM + growth operations
Improve campaign workflows, lead routing, data quality, and operating capacity to execute consistently.
05 / SHOW WHAT WORKS
Measurement + ROI
Build reporting around qualified conversations, opportunity movement, customer growth, and investment decisions.
06 / GROW CUSTOMER VALUE
Retention + expansion
Create lifecycle, cross-sell, partner, reactivation, and advocacy programs beyond the first sale.
avoid chaos
Coordinate demand and account focus around buyer evidence.
Define which accounts fit your priorities, which signals matter, and who owns the next step. Align marketing and sales on the message and follow-up. Then use qualified conversations and opportunity movement to decide what to keep, repair, simplify, or retire.
AI accelerates account research and signal review. maconRAINE differentiates through customer context and judgment about what deserves action.
ABM Services
Research
Services include:
- Total addressable market (TAM) study
- Account planning – discover your growth and sales potential by industries and offering portfolio
- Analysis and custom filtering – analyze your revenue and potential with traditional metrics
- Companies and offering views – increase your up- and cross-sell with account and ABM-tools
- KPIs and trends – understand your big picture from one view
Recurring performance creative
Creative Services
Optimize your ads through iterative weekly and monthly testing. By examining your current data, our creative team builds performance-focused creative that’s optimized weekly or monthly. We formulate hypotheses and build various creative assets to help validate and optimize our creative assumptions through iterative testing.
- Ongoing Weekly or Monthly Iterations
- Creative Strategy
- Robust Testing
- Conceptual Development
- Creative Production / Redesign and Iteration
Managed ABM Services
ABM Campaigns
Find more enterprise leads and convert them faster with content that resonates. Engage buyers on their terms with tailored, relevant campaigns.
Attribution and managed marketing operations help you track marketing performance in one place. Other services include:
- Target definition and ICP development
- Alignment of sales and marketing
- Tailored messaging for each account
- Content personalization
- Channel selection
Start with the evidence
Find the constraint in your account motion.
A Marketing Performance Assessment can help identify where time, budget, and opportunity are being lost, then prioritize what to do next.
