About Macon Raine
Senior marketers for the problems that do not fit in one box.
maconRAINE is a senior-led marketing performance and growth operations firm. We bring strategy, execution, technology and measurement together so lean teams can solve complex growth problems without adding more complexity.
Small but mighty
Built for companies that need experienced thinking and hands-on momentum.
Experience
25+ years in complex markets
Range
Start-ups to Fortune 1000s
Model
Strategy through execution
What guides the work
Clear thinking. Connected execution. Evidence that matters.
Growth rarely stalls because a team needs one more tactic. It stalls because the market changed, the systems disconnected, the team ran out of capacity or no one can see which part of the machine is underperforming.
CLARITY
Diagnose before prescribing.
We look across the full marketing and revenue system before recommending another campaign, platform or hire.
CONNECTION
Make the parts work together.
Strategy, creative, data, technology and operations create more value when they reinforce one another.
ACCOUNTABILITY
Tie the work to the business.
We focus decisions and measurement on what changed, what it was worth and what the evidence says to do next.
The team
Senior people, close to the work.
Our model is intentionally lean. You work with experienced practitioners who can shape the strategy, challenge the assumptions and help move the work forward.
Managing Director
Ben Bradley
I’m a strategic B2B digital marketer with more than 25 years experience in software, SaaS, manufacturing, professional healthcare, OSS/Billing, payments, higher education and more. I specialize in marketing strategy, content development, growth hacking, content promotion, conversion rate optimization (CRO), and direct response.
Director, Marketing Operations
Amy Sanders
I work with founders, executive teams and marketing leaders to identify what is slowing growth, uncover overlooked opportunities and develop practical strategies that produce measurable results. I bring deep B2B marketing experience and current knowledge of digital technology, campaigns and emerging best practices to every engagement.
SEO/GEO Marketing Specialist
Lorena Belisario
I help maconRAINE and our clients strengthen how they are found, understood and experienced online. I bring together SEO, GEO, content, social media and design to create cohesive digital experiences that improve discoverability, communicate value and turn attention into engagement.
Advisor
Tonya McKinney
I enjoy brainstorming company strategies, solutions and business models with rich, purposeful, heart-driven innovation. I worked at EPAM Systems and Tata Consultancy Services serving as Chief Innovation Officer. I lead the Salesforce innovation program, client co-creation, thought leadership/IP/patents, practice-wide innovation skilling, ecosystem engagement, the Innovation Lab, and Center of Excellence.
Advisor
Matthew Kelly
I am a triple-certified technical consultant, a Trailhead Ranger and marketing professional specializing in demand generation, marketing operations, and marketing platforms. A 17+ year career in tech including a successful 6-year tenure with Salesforce, creating measurable value for customers by delivering tailored needs-based solutions.
Domain experience
Broad enough to see the pattern. Deep enough to understand the stakes.
We have worked inside complex buying journeys, regulated environments, technical offers and business models where growth depends on more than generating leads.
Software + SaaS
Payments
Cloud + IT services
Manufacturing
Professional services
Healthcare + life sciences
Higher education
Distribution
Security
Nonprofits
Google Ads/ Ad Grants
Companies in transition
The common thread: complicated decisions, lean teams and meaningful growth expectations.
How we show up
One accountable team, shaped around the problem.
We bring together the capabilities the work requires without asking you to coordinate another collection of disconnected specialists.
Senior-led
The people shaping the recommendation remain close to the decisions and execution.
Flexible by design
Engage us for a focused assessment, an integrated initiative or ongoing operating capacity.
Built to transfer value
We improve the system, strengthen the internal team and leave behind clearer ways of working.
A better place to start
Bring us the messy version of the problem.
You do not need to know which service to request. We will help you find the constraint, clarify what needs to change and determine the right level of support.
