Meet the support staff

It’s raining cats and dogs!

Rose

Westfalian Loef Pinscher

As a key part of Macon Raine – a B2B Chicago-based content marketing agency, Rose is experienced with long-form content development, white papers, and thought leadership strategies.

The Scrappers

Graphic Designer

At Macon Raine, Scrappers specializes in graphic design, UI, and motion graphics. With a degree from Northern Illinois University, Scrappy enjoys baseball, swimming and long naps in the sun.

Mitch Skolnik

Community Manager

Mitch Skolnik (aka Buddy) is Macon Raine’s community manager. He is a digital-savvy employee, responsible for communications, content marketing, PR, social media, events, and content creation, among other things.

Lucille Jenkins

High Presbyterian Terrier

As a regular contributor to Forbes, Lucille helps help organizations accelerate ideas from the “hunch” stage into proof-of-concept through rapid-cycle prototyping and MVP product development.

Mr. Pickles

Payments Expert

Mr. Pickles spent 8 years working with merchants, banks and credit unions implementing payments solutions (ACH, Credit and Debit) before moving into executing on e-commerce strategies.

Coco Sanders

Analytics and Big Data

Coco manages Macon Raine’s predictive analytics projects and has led over 100 projects in customer loyalty and data mining in the US and Europe. She is a graduate of the International Bankers School.

Shug Cook PhD

Speaker, Thought leader, Practice Manager

Shug is an organizational change expert, motivational speaker, professor, artist and dancer who inspires firms globally with new models of leadership, engagement, and award-winning education.

Col. Sunny Sanders

Vice President of Sales

Formerly Vice President of Sales for a leading provider of cloud-based customer engagement solutions, Sunny leads Macon Raine’s Chicago-based content marketing team.

How to Create Content That Appears in AI Search Answers

Content is more likely to support AI-generated answers when it is technically accessible, directly answers a specific question, demonstrates original expertise, provides verifiable evidence, uses clear entities and relationships, and anticipates the next questions a reader will ask. There is no markup or formatting trick that guarantees citation.

How to Use B2B Buyer Intent Data Without Wasting Sales Time

Buyer intent data should be used as a prioritization signal, not as proof that an account is ready to purchase. The strongest programs combine account fit, topic relevance, recency, frequency, first-party engagement, public business context, and sales knowledge before deciding whether to advertise, nurture, research, or contact an account.

What Is Marketing Decrapification?

Marketing Decrapification is a disciplined process for removing unnecessary tools, approvals, reports, campaigns, meetings, handoffs, and duplicated work from the marketing operating system. The purpose is not minimalism for its own sake. It is to protect strategic focus, execution speed, data quality, and accountability.