Macon Raine marketing services
The capabilities behind a better-performing marketing system.
Bring in the strategy, specialized expertise and operating capacity your team needs without assembling another collection of disconnected vendors.
Service areas
One connected team across the marketing system.
01
Strategy + Market Direction
02
Demand + Customer Growth
03
Operations + Technology
04
Measurement + Optimization
01 / Strategy + Market Direction
Decide where to compete, what to say and how to create momentum.
Use these services when the market, offer or growth strategy has changed, or when the current approach is no longer producing enough traction.
Best place to start
Marketing Performance Assessment
Identify where revenue, time and budget are being lost, then prioritize the actions most likely to improve performance.
- Waste + friction
- Funnel + conversion
- Technology utilization
- Executive priorities
Market direction
GTM Strategy and Repositioning
Clarify the audience, offer, value proposition, message and market approach for a new or evolving business.
- Positioning
- Messaging architecture
- Offer strategy
- 90-day GTM plan
Customer evidence
Voice-of-Customer and Campaign Strategy
Turn customer insight into stronger messaging, offers and coordinated plans for reaching the right buyers.
- Customer interviews
- Win/loss analysis
- Buyer language
- Insight repository
02 / Demand + Customer Growth
Create demand and capture more value across the customer lifecycle.
Coordinate acquisition, account development and customer growth around audience fit, relevant timing and credible reasons to engage.
Paid acquisition
Performance Marketing
Plan, launch and optimize paid programs around meaningful business outcomes instead of channel activity alone.
- Paid search
- Paid social
- Programmatic
- Landing pages
Targeted demand
ABM, Intent and Outbound
Combine account fit, buying signals, messaging and sales coordination to create more relevant outreach.
- ICP development
- Intent analysis
- Personalization
- Outreach
Existing relationships
Customer and Partner Growth
Build retention, expansion, reactivation and partner programs that continue growth after the initial sale.
- Lifecycle strategy
- Expansion
- Partner enablement
- Advocacy
03 / Operations + Technology
Give the team the infrastructure and capacity to execute consistently.
Connect the people, processes, platforms and data required to move work forward without adding unnecessary complexity.
Operating capacity
Managed Marketing Operations
Add the hands-on capacity needed to create, launch, manage, measure, iterate and automate marketing programs.
- Campaign operations
- Workflow management
- Performance cadence
Connected execution
CRM, Automation and Martech
Improve the systems, journeys, routing, integrations and data flows that connect marketing activity to follow-through.
- CRM configuration
- Automation
- Lead management
- Integration
Responsible acceleration
AI Marketing Operations
Turn scattered AI experimentation into governed workflows that improve speed without weakening accuracy or control.
- Use-case roadmap
- AI workflows
- Review controls
- Enablement
04 / Measurement + Optimization
Use evidence to improve performance, conversion and discoverability.
Build measurement and optimization practices around the questions leadership needs answered and the journeys buyers actually take.
Financial accountability
Data, Measurement and ROI
Connect marketing performance to business objectives so leadership can see what changed, what it was worth and what to fund next.
- Measurement strategy
- Dashboards
- Attribution
- Budget optimization
Conversion improvement
CRO and Website Performance
Improve the highest-value pages, offers and journeys before committing to an unnecessary full redesign.
- Funnel analysis
- Experiment design
- UX improvement
- Iteration
Search and AI visibility
SEO, GEO and Content
Help buyers find, understand and trust the company across search engines, AI answers and the sources they rely on.
- SEO strategy
- GEO optimization
- Content development
- Authority building
How to engage
Bring in exactly the level of support the work requires.
A service can solve a focused problem, support an integrated initiative or become part of an ongoing managed program.
01 / FOCUSED
Specialist Project
Solve a defined problem or add a specific capability without expanding the scope unnecessarily.
Best for targeted needs
02 / INTEGRATED
Multi-Service Build
Combine strategy, technology, campaigns and measurement around a coordinated initiative.
Best for launches and transformation
03 / ONGOING
Managed Marketing Team
Add flexible strategic and operating capacity across the services the internal team cannot cover alone.
Best for sustained execution
Not sure which service fits?
Start with where the work is getting stuck.
We will help you determine whether the answer is a focused service, an integrated solution or additional operating capacity.
