Free Book & workbook
Leap The Nonprofit Discoverability Gap
Why High-Impact Fundraising Programs, Services, and Opportunities Get Ignored and What It Takes to Get Them Discovered
Make the mission findable.
A Board-Ready Discoverability Action Plan and a Prioritized 90-Day Implementation Roadmap.
THE BOOK
24 Chapters
145 Pages
THE WORKBOOK
5 Parts
Over 35 Worksheets
About the book
Leap The Nonprofit Discoverability Gap identifies hidden fundraising inventory and the enormous opportunity to make it productive.
Nonprofits are sitting on vast inventories of underused fundraising assets: programs, services, experts, events, directories, resources, and opportunities the public cannot find.
A nonprofit that effectively organizes hidden fundraising inventory does more than improve its marketing—it builds valuable digital infrastructure around its mission.
More promotion cannot solve the problem of missing inventory. The organization does not need to promote itself more loudly; it needs to convert hidden inventory into assets people can easily discover.
About the workbook
Reading creates conviction. Inventory creates action.
The free book explains why being found — discoverability — is a mission-delivery problem, not a marketing problem.
The MissionFound Implementation Workbook is a 51-page working system for nonprofit executives and leadership teams.
The Workbook helps your leadership team determine the scale of the problem, which parts of the mission should be made discoverable first, and who will be accountable for closing the gap.
Its worksheets help you move from a vague concern about visibility to a prioritized discoverability plan.
About the author
Meet Ben Bradley
Ben Bradley is the product research lead and writer/creative director at Macon Raine, a lean B2B marketing agency. He has spent his career helping organizations turn complicated ideas, overlooked capabilities, and institutional knowledge into stories people can understand and act upon.
His work sits at the intersection of marketing strategy, content, technology, and organizational design. He is particularly interested in neglected data, buried expertise, undiscovered programs, and deleting things that once made perfect sense during a committee meeting. His next book, “Decrapification,” will be released in the winter of 2026.
Ben is a graduate of the University of Iowa, where he was a member of the undergraduate Iowa Writers’ Workshop.
A BOOK AND IMPLEMENTATION SYSTEM
Your mission is valuable. But can anyone find it?
Complete the form for instant, free access to the full book and workbook.
Leap The Nonprofit Discoverability Gap Book
Why High-Impact Fundraising Programs, Services, and Opportunities Get Ignored and What It Takes to Get Them Discovered
The Nonprofit Discoverability Workbook
A Board-Ready Discoverability Action Plan and a Prioritized 90-Day Implementation Roadmap.
