Build Your Sales Pipeline With a Killer Sales Conversion Strategy The basic idea of a sales funnel is self-explanatory – a lot of prospects come in at the top and a few prospects drip out the bottom and become customers. This painstaking approach to improving the...
When it comes to key account marketing, the approach should include the following steps: 1. Define your Ideal Customer Profile (ICP) Who is the ideal customer? What is their title? Company size? Industry? Geography? If possible, what are technologies are they using?...
There’s a problem with B2B content creation. Most companies believe that the best approach to content creation is to treat it like long-form advertising – to assemble a large collection of white papers, blog posts, thought leadership articles, infographics, and lists...
…and make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, who were good students passionate...
