The Macon Raine Content Marketing Playbook explains the six stages, each of which will prepare you to develop a a content marketing plan that will align with and support your company’s goals and objectives. STRATEGERY: Identify Objectives CONTACT PLAN: Understand...
Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered, redundant, non-reliable, and managed as a system of parts that do not integrate and work as a collective whole. With processes defined and structured,...
Combination products are a fascinating area of the pharmaceutical industry and present great future promise. The segment is projected to reach $115 billion in global sales by the end of 2019. It has grown solidly at a rate of 7.9% CAGR since 2013 and is projected to...
Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, and who were good students...
