The Macon Raine Content Marketing Playbook explains the six stages of content marketing success, each of which will prepare you to develop a content marketing plan that will align with and support your company’s goals and objectives. STRATEGERY: Identify Objectives...
Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered, redundant, non-reliable, and managed as a system of parts that do not integrate and work as a collective whole. With processes defined and structured,...
COMBINATION DRUG COMPLIANCE Combination products are a fascinating area of the pharmaceutical industry and present great future promise. The segment is projected to reach $115 billion in global sales by the end of 2019. It has grown solidly at a rate of 7.9% CAGR...
Make no mistake—no matter what you do or sell, your company and your product positioning are more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, and who were good...
