Content Marketing Playbook

Content Marketing Playbook

The Macon Raine Content Marketing Playbook explains the six stages, each of which will prepare you to develop a a content marketing plan that will align with and support your company’s goals and objectives. STRATEGERY: Identify Objectives CONTACT PLAN: Understand...
Warm dead chicken and your SEO

Warm dead chicken and your SEO

Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, and who were good students...
Product Differentiation with Win-Win Pricing

Product Differentiation with Win-Win Pricing

Using pricing to create meaningful competitive product differentiation separates you from competitors and allows you to command price premiums by eliminating bad discounts. Discounts should never lead to a loss of margin. Instead, discounts should reward customers for...
29 Collaborative Work Management Vendors

29 Collaborative Work Management Vendors

WHAT IS THE DEFINITION OF COLLABORATIVE WORK MANAGEMENT? Collaborative work management is a set of tools that provides employees a unified and central platform to easily share business data, documents, and discussions. It is the central hub for all conversations about...