When utilized properly, Salesforce, SugarCRM, Microsoft Dynamics CRM, and even ACT! or ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper implementation, ill-defined business goals, inadequate training or lack of knowledge about system capabilities.
Thanks to the fact that many of these tools are hosted in the cloud, the infrastructure and information technology costs of implementing and supporting these tools are far less than running and installing comparable in-house enterprise applications. Unfortunately, the costs associated with integration, business process analysis, user training, user adoption and application support are the same as any installed application.
Perhaps due to the ease of “turning on” these applications, many organizations often overlook the importance of integration, business process analysis, user training, user adoption and application support.
Macon Raine provides CRM support services for all of these activities and can help to ensure the successful implementation and adoption of hosted CRM and lead automation/nurturing tools within your organization.
ADMINISTRATOR PROGRAM
Macon Raine created the ADMINISTRATOR PROGRAM to help organizations fully leverage their CRM investment and overcome the implementation and administration challenges experienced by some customers. Macon Raine will provide your organization with the business and technical expertise required to successfully utilize Salesforce.com for a fraction of the cost of a full-time employee.
ANALYSIS
Hosted CRM tools are powerful and flexible. These tools can be configured address the requirements of any organization. Macon Raine can ensure that your investment in CRM is meeting your needs by performing a thorough analysis of your sales process and your use of CRM.
IMPLEMENTATION
A successful implementation of any hosted CRM platform requires disciplined coordination of all activities from defining business requirements to final release and everything in between. Macon Raine provides an end-to-end CRM support solution encompassing all aspects of a successful implementation including ADMINISTRATOR SUPPORT following release.
SYSTEM INTEGRATION
Integrating hosted CRM systems with existing enterprise applications can be challenging. Macon Raine has extensive experience using the latest technologies to expose legacy applications through web services. Our CRM support services team has expertise with most CRM systems.
BUSINESS INTELLIGENCE
Hosted CRM tools provide flexible reporting tools to allow users to easily create simple, online reports. Complex analytical reports are more difficult to create and may require access to data in ways your selected CRM tool does not natively support. Macon Raine can develop and implement sophisticated analytical reports and dashboards to deliver the Key Performance Indicators (KPI) for your organization to the people who need it.
TRAINING
Proper training is essential to user adoption and user adoption is essential for a successful implementation. Macon Raine is a leader in iterative training methodologies and can deliver the custom in-person training your company needs.
DATA MANAGEMENT AND MAINTENANCE
If your CRM data is dirty, Macon Raine can help implement controls to reduce outdated, duplicated, or improperly stored information and improve data quality. Macon Raine can also develop systems and processes to move data back and forth between your hosted CRM platform and other systems or help transfer legacy data into your CRM platform.
CAMPAIGN MANAGEMENT AND MARKETING
Macon Raine has a creative services team that can help your organization develop and run a full marketing program. Macon Raine can help with activities as simple as email blasts and direct mail to multi-national media campaigns.
For more information about these services, please contact Ben Bradley.
