Waterfall distributions divide investment profits or capital gains among a group or pooled investment participants. The distribution establishes a hierarchy giving payouts to limited partners (LP) and general partners (GP). The distribution waterfall works like...
Who are your Best Fit Accounts? In Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs). When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...
Real Transformation Is Achievable—Especially Now The only certainty in life is continuous change. The COVID-19 pandemic required jarring, nearly instantaneous changes that rippled across the globe. Office buildings, factories, and offshore technology centers were...
Was your Google Ad Grant canceled? If so, it may be your content. Your website must have high-quality content and be functional. What does this mean? If you are new to the Google Ad Grant, it requires a clear description of your non-profit mission. Your website must...
