Channel strategy and partner program development

Macon Raine has extensive experience in the support of our clients’ channel marketing strategies.

Our services begin with VAR and partner recruitment — helping you define, target and actually reach out to those organizations with “the right stuff.”

Macon Raine will identify and introduce your company to strategic resellers, co-marketers, OEMs, and other key partners. To find these allies, Macon Raine first develops a list of potential partners based on your criteria. Then, we approach each target organization to identify key contacts and initiate dialogue. As interested partners emerge, Macon Raine bridges the dialogue to the appropriate executive in your organization.

Our experience, coupled with our breadth of personal contacts, allow us to assist our clients with all of the phases of the partner development lifecycle:

Identifying potential influencers, technology providers, channels, or whole-product partners

Creating partner/alliance or channel strategy

Developing partner-specific value propositions and a marketing plan to reach the right people with the right message at the right time

Facilitating personal introductions

Structuring and negotiating relationships

Leading structured, joint-planning sessions

Evaluating success

Partner Program Content Development and Management

Using our collaborative portal and content development services, we can rapidly build reseller education portals and support blogs. In addition to development, our services also include weekly or monthly content updates, webinar support, prospecting, partner outreach, content updates, moderation of discussion forums and other critical support functions.