Key account research

While lead generation as a telemarketing service has been around for years, traditional telemarketing firms are poorly equipped to unravel complex purchasing initiatives – especially with account-based marketing campaigns.

Macon Raine’s analysts are not trying to develop “sales leads.” Instead they seek to understand “the story” at each company they research. Their job is to understand the unique business problems facing their prospect companies and how those companies intend to meet those challenges. Once they do that, sales leads follow as a natural by-product.

While this approach may seem counter-intuitive to many telemarketing agencies and inside sales reps, Macon Raine approaches each account with a natural curiosity in a non-threatening fashion. This tactical calling approach, combined with other campaign methodologies, defines Macon Raine’s key difference.

For more information about Macon Raine’s account-based marketing, marketing automation, content development and B2B data hygiene services, get in touch.