by Ben Bradley
While lead generation as a telemarketing service has been around for years, traditional telemarketing firms are poorly equipped to unravel complex purchasing initiatives – especially with account-based marketing campaigns. Macon Raine’s analysts are not...
by Ben Bradley
Marketing automation brings sales and marketing together. The reports of sales and marketing dysfunction are greatly exaggerated. A survey by the CMO Council and its Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) found that less than 20 percent of...
by Ben Bradley
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult. Be findable: Findability is the degree to which an object can be...
