B2B Lead Generation Services

Allowing your sales people to focus on closing sales instead of trying to build a lead list is critical to successfully filling the sales pipeline and insuring sufficient future cash flow. Use our B2B Lead Generation service to gather information from a prospect (or...

Dirty CRM and marketing list hygiene

It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, dirty CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have...

Channel strategy and partner program development

Macon Raine has extensive experience in the support of our clients’ channel marketing strategies. Our services begin with VAR and partner recruitment — helping you define, target and actually reach out to those organizations with “the right...

Key account research

While lead generation as a telemarketing service has been around for years, traditional telemarketing firms are poorly equipped to unravel complex purchasing initiatives – especially with account-based marketing campaigns. Macon Raine’s analysts are not...

Simple marketing advice

B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult. Be findable: Findability is the degree to which an object can be...