by Ben Bradley
As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with...
by Ben Bradley
When utilized properly, Salesforce, SugarCRM, Microsoft Dynamics CRM, and even ACT! or ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper...
by Ben Bradley
We produce content that drives action. Marketing automation helps marketers implement lead nurturing processes. With lead nurturing, the goal is to add value and develop relationships over time with prospective buyers. So what is the single most important element of...
by Ben Bradley
Allowing your sales people to focus on closing sales instead of trying to build a lead list is critical to successfully filling the sales pipeline and insuring sufficient future cash flow. Use our B2B Lead Generation service to gather information from a prospect (or...
by Ben Bradley
It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, dirty CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have...
by Ben Bradley
Macon Raine has extensive experience in the support of our clients’ channel marketing strategies. Our services begin with VAR and partner recruitment — helping you define, target and actually reach out to those organizations with “the right...
