Eliminate Critical Event Management Silos

Eliminate Critical Event Management Silos

Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered, redundant, non-reliable, and managed as a system of parts that do not integrate and work as a collective whole. With processes defined and structured,...
Product positioning and warm dead chicken

Product positioning and warm dead chicken

Make no mistake—no matter what you do or sell, your company and your product positioning are more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, and who were good...
Product Differentiation with Win-Win Pricing

Product Differentiation with Win-Win Pricing

Using pricing to create meaningful competitive product differentiation separates you from competitors and allows you to command price premiums by eliminating bad discounts. Win-win pricing means discounts should never lead to a margin loss. Instead, discounts should...