by Ben Bradley
A COLLECTION OF COLLABORATIVE WORK MANAGEMENT RESOURCES What is collaborative work management? Collaborative work management platforms typically enable employees and contractors to conduct work-related discussions, access, and share business documents and data, and...
by Amy Sanders
Waterfall distributions divide investment profits or capital gains among a group or pooled investment participants. The distribution establishes a hierarchy giving payouts to limited partners (LP) and general partners (GP). The distribution waterfall works like...
by Amy Sanders
Who are your Best Fit Accounts? In Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs). When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...
by Ben Bradley
The Macon Raine Content Marketing Playbook explains the six stages of content marketing success, each of which will prepare you to develop a content marketing plan that will align with and support your company’s goals and objectives. STRATEGERY: Identify Objectives...
by Ben Bradley
Make no mistake—no matter what you do or sell, your company and your product positioning are more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, and who were good...
by Ben Bradley
Using pricing to create meaningful competitive product differentiation separates you from competitors and allows you to command price premiums by eliminating bad discounts. Win-win pricing means discounts should never lead to a margin loss. Instead, discounts should...
