Strategic Content Marketing
Content marketing for complex, negotiated sales cycles
CONTENT IS AT THE CENTER OF EVERYTHING WE DO
Connecting people through the written word
Leveraging our years of experience in journalism, direct response copywriting, sales enablement, and B2B marketing, we provide writing and editing capabilities in order to produce both digital and print publications including websites, direct marketing collateral, white papers, newsletters, presentations, and speeches.
Why Choose Macon Raine for B2B Content Development?
- RESULTS: Our experience with complex B2B marketing campaigns means we have the in-house expertise to create content for virtually any industry
- BROAD REACH: In addition to creating content, we also consistently publish, distribute, and measure content. Our goal is to expand your digital footprint, increase website traffic, and drive online leads and conversions.
- DOMAIN EXPERTISE: We have thought leaders in the industry who regularly present on a variety of topics.
- METHODOLOGY: Our Six Step process drives all our content marketing services – starting from the health of your CRM all the way through to strategy to closed sales
We connect people
At its core, it’s really about connection.
When you know your audience, good content leaves your audience feeling all warm and fuzzy. It strikes a nerve. It provokes deeper thought. Strategic storytelling brings big ideas to life and helps your audiences understand, learn and engage as they move toward conversion and action.
Whether it’s clicking, completing a form, or calling – engagement happens by understanding the emotional buying triggers of your audience. With our broad domain expertise, our creative content development team strategically crafts specific types of engagement motivators and calls to action that align with your unique purchasing process.
Are you ready to develop a powerful content marketing plan that meets your business objectives and aligns with your SEO objectives? We’re ready to become your content partner and help you grow your business and boost your profits at the same time.
Work, thoughts, and musings
A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing.
MEDDICC and HubSpot?
How to Build a MEDDICC Scoring Module for HubSpot Understanding the qualifications of a buyer or account is crucial for closing deals efficiently. To streamline this process, we integrated the MEDDICC sales methodology into HubSpot, creating a scoring module that...
The Time is Right for Building a Digital Workforce with AI Automation
A brief history of workforce automation The desire to automate repetitive tasks has existed since the early days of the Industrial Revolution. Mechanized systems, such as looms and weaving machines, aimed to replace manual labor with mechanical processes, beginning a...
AI Index Report 2024: Key Insights and Trends
The 2024 AI Index Report, compiled by the Human-Centered Artificial Intelligence (HAI) program at Stanford University, offers a detailed analysis of the current state and future trends of artificial intelligence (AI). This year's report covers a wide range of topics,...
Divi and Atomic Design Accelerates Website Redesign Projects
How can you use Divi and Atomic Design principles to build websites faster? Integrating Atomic Design principles with Divi for WordPress can significantly accelerate web (re)design projects by promoting reusability, consistency, and scalability. Here’s how you can...
Remove risk from your next web design project with data-driven redesign
& Conversion Rate Optimization Data-Driven Web (Re)Design & Conversion Optimization Removes risk from your next website project with data-driven creative (re)design and conversion optimization. Instead of an expensive website redesign, make small iterative...
Notes About Generative AI Search & the Cookieless Present
In recent years, two significant content marketing trends have emerged: generative AI search and the shift away from third-party cookies. In this article, we'll explore how these two trends are revolutionizing the search engine capabilities and e-commerce landscape,...
Avoiding the Most Common Quality System Challenges
All too commonly, pharmaceutical manufacturers face quality systems challenges that cost time, money, and regulatory scrutiny. Learn more about the issues we most frequently see as we work with pharmaceutical innovators, generics manufacturers, and CDMOs worldwide....
ADA Compliance in eLearning – States Face Accessibility Fines
Local governments are increasingly adopting eLearning platforms to provide training and education to employees and the public. However, many are facing challenges in ensuring these platforms comply with the Americans with Disabilities Act (ADA), leading to potential...
Finding your second whale – Marketing the professional services firm
How are you different from all the other firms out there? It seems every week, we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask, "How are you different from all the other...
Using Atomic Design, Divi for WordPress, and Canva: Designing for Speed and Scale
The demand for responsive and scalable design solutions has never been greater. Gone are the days of meticulously crafting pixel-perfect pages for every device - it is impossible. By leveraging Atomic Design principles with tools like Divi for WordPress and Canva,...
Accelerate web design projects by combining Atomic Design principles with DIVI for WordPress
Combining Atomic Design principles with Divi for WordPress can significantly accelerate web design projects by promoting reusability, consistency, and scalability. Here’s how you can apply these principles effectively: Establish a Design System: Atoms (Basic...
How the USDA is Creating Accessible eLearning at Scale
A SECTION 508 ELEARNING SUCCESS STORY The most recent GSA report highlights a need for more success stories regarding Section 508 compliance in the federal government. “Overall compliance to Section 508 is well below expectations given the federal government...
Designing a Gene Therapy CMC Architecture for the Full Product Lifecycle
Process Development and Contract Services Partner Decision-Making While the gene therapy sector is growing rapidly and making significant strides toward fulfilling its promise of providing highly effective, often curative therapeutics for an expanding number of...
Digital Operations Growth Strategy
Unleash the Power of Digital Operations: Transformation and growth without adding headcount In today's fast-paced and rapidly evolving business landscape, organizations increasingly recognize the need to embrace digital operations. This concept revolves around...
Digital Transformation in Manufacturing
The manufacturing sector is currently undergoing significant transformations. As the global economy recovers from the impact of the COVID-19 pandemic, many countries are witnessing a resurgence in manufacturing activities, leading to a surge in investment in this...
How is generative AI being used in manufacturing?
Artificial Intelligence (AI) has become a driving force of manufacturing innovation. Generative AI, a type of AI that focuses on content creation and enhancement, is particularly important in shaping the future of manufacturing. By analyzing diverse data streams,...
What is the data cloud in manufacturing?
The Challenge Traditional manufacturing data management can be a challenging endeavor for technical decision-makers. With the increasing volume and complexity of data generated by machines, sensors, and other systems, it can be difficult to collect, store, and analyze...
The Power of Industrial AI – A Manufacturer’s Guide to Artificial Intelligence
INTRODUCTION If you haven’t already read our white paper, How Quiet Innovation Leads to Game-Changing Manufacturing Advancements, it’s suggested you do so before diving into this article because before you can explore the world of Industrial AI, your organization must...
Section 508 Compliance News – August 2023
Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...
The Use of CDPs in D2C Manufacturing
In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...
Our “no stupid deals” policy
Woo hoo! You reap what you sow. A client we once walked away from just hired us. She appreciated our no-stupid-deals policy. Doing the right thing sometimes hurts. No one wants to say "no" to a new deal. No one wants to walk away from revenue. But sometimes, you...
Just-in-Time Sales Enablement – Rethinking Sales Training Investments
The ROI of Just-in-Time (JIT) Sales Enablement with Always-On, AI-Powered Deal Coaching Sales training is a crucial investment for any organization looking to improve its bottom line. However, sales leaders should ask themselves these questions: Has your sales...
The Role of Technology in Differentiating Private Equity Firms
In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...
Overcoming a Culture of “No” with Smart Data Governance
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
AAV Viral Vector Production at Scale—Improving the Current State
The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...
Pharmaceutical Manufacturing Content Marketing Specialists
Pharmaceutical Manufacturing Content Marketing Specialists Macon Raine provides domain-specific content marketing expertise for the pharmaceutical and life science sectors. We help drug, ingredients, packaging, medical technology, contract manufacturing, and...
Collaborative Work Management Resources
A COLLECTION OF COLLABORATIVE WORK MANAGEMENT RESOURCES What is collaborative work management? Collaborative work management platforms typically enable employees and contractors to conduct work-related discussions, access, and share business documents and data, and...
Rethinking Outsourcing in the Age of Disruption, Pandemics, and Scarcity
Waterfall Distributions and Scenario Modeling: Private Equity and Real Estate Investments
Waterfall distributions divide investment profits or capital gains among a group or pooled investment participants. The distribution establishes a hierarchy giving payouts to limited partners (LP) and general partners (GP). The distribution waterfall works like...
OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
Who are your Best Fit Accounts?
Who are your Best Fit Accounts?In Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...
Content Marketing Playbook
Request a copy of Macon Raine’s Six Step Process for Content Creation—the ultimate content marketing playbook. The playbook will help you prepare a content marketing plan that will align with and support your company’s goals and objectives.
Eliminate Critical Event Management Silos
Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered and managed as independent systems that do not integrate with the collective whole.
The narcissist deception | TEDx
Ben Bradley was born naked, helpless, and incontinent. He eventually overcame two of those obstacles and is now managing director of Macon Raine.
White Paper: 4 Things You Need to Know About Combination Drug Compliance
New white paper explains how the marriage of two different disciplines – drug and medical device manufacturing – creates a complex regulatory process that must be well-managed.
Product positioning and warm dead chicken
Make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken.
Product Differentiation with Win-Win Pricing
Use pricing to create meaningful product differentiation. This separates you from competitors and allows you to command price premiums by eliminating bad discounts.
Combination Drug Products– Regulatory Landscape Update
Four Things You Need to Know About Combination Drug Compliance is a summary of the most significant combination drug product guidances in recent years, including the intent and impact of the recent guidances.
Website Redesign or Conversion Rate Optimization? That is the Question.
To redesign or not to redesign: that is the question: Whether ‘tis nobler in the mind to suffer The slings and arrows of a giant web redesign project, Or to take arms against a sea of troubles, By using conversion rate optimization. To generate leads: to profit again;...
Designing new operating models for breakthrough operational performance
This new white paper explores digital transformation holistically – rethinking the use of people, processes, and technology to achieve cost efficiency and process-driven improvements while destroying silos and delivering breakthrough customer experiences.
TOP 3 MOST IMPORTANT CELL & GENE THERAPY REGULATORY UPDATES IN 2022
Over the past three decades, cell and gene therapies (CGT) have proven their potential for finding new solutions for complicated diseases that cannot be treated with conventional therapeutics. However, the field is young still, requiring work by developers and...
Case Study: Higher Education Marketing Comms Analysis
Macon Raine provided us with a focused analysis of our current standing in the market and actionable insights that we could employ to gain better control over our ability to strengthen, maintain, and grow from that position.
WordPress Minification and Decrapification – Improve Your Site Speed
WordPress decrapification and minification will make your WordPress website faster. A fast website is a key quality signal for mobile and desktop rankings. Speed matters.
29 Collaborative Work Management Vendors
Collaborative work management is a set of tools that provides employees a unified and central platform to share business data, documents, and discussions easily. It is the central hub for all conversations about work, and also a place where the work can exist.
Case Study – Property Preservation
We needed accountability and transparency without always worrying about how we spent each cent of the marketing budget. We wanted an agency partner that would lead – without us having to manage them.
Outsourcing and Covid: Impact and Response
Real Transformation Is Achievable—Especially Now The only certainty in life is continuous change. The COVID-19 pandemic required jarring, nearly instantaneous changes that rippled across the globe. Office buildings, factories, and offshore technology centers were...
What is Your Crisis Growth Plan?
Even in crazy times, there are new revenue opportunities everywhere. You just need to know where to look. Here’s our growth plan for the remainder of the year: Find hidden opportunities. This week we launched a Pay for Performance Lead Generation program to support...
Reframe webdesign projects
It’s a common misconception that redesigning your business’s website is a finite project with a beginning, middle, and end. If you use your website for lead generation or e-commerce, a web redesign project never ends. Instead of a beginning, middle, and end, a website...
How Data-Driven Agile Website Redesign Improves Conversion Rates
Learn how to improve conversion rates with an agile website redesign The process is simple and common. While browsing online, a visitor sees a post on LinkedIn by your business. Intrigued, they follow it to your blog. From your blog, they are guided to your Product...
How can I get more revenue? That’s where we help.
Macon Raine is a top B2B performance marketing agency. When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to find new customers. As a performance marketing agency, we provide clients with a result everyone...
ABM Pilot Programs – How to get started
Try an account-based marketing test/control methodology. Carve out a single territory and partner with your BDRs to execute the strategy. Over that same time period, your other geographies or territories are business as usual.
Why was your Google AdGrant canceled?
Was your Google Ad Grant canceled? If so, it may be your content. Your website must have high-quality content and be functional. What does this mean? If you are new to the Google Ad Grant, it requires a clear description of your non-profit mission. Your website must...
Macon Raine testimonial from Robert van der Hooning
How Agile Website Redesign Improves Conversion Rates
Learn how to improve conversion rates with an agile site redesign The process is simple and common. While browsing online, a visitor sees a post on LinkedIn by your business. Intrigued, they follow it through to your blog. From your blog, they are guided to your...
Google Non-Profit Grant Canceled? Here’s Your Rescue Guide
Here’s how to prevent your Google Ad Grant from being suspended or canceled This article was written to help nonprofits prevent cancelation of their Ad Grant and accomplish four key goals: Ensure compliance with newly updated Google Ad Grant changes and...
Why was your Google AdGrant canceled?
Was your Google Ad Grant canceled? If so, it may be your content. Your website must have high-quality content and be functional. What does this mean? If you are new to the Google Ad Grant, it requires a clear description of your non-profit mission. Your website must...
Google Grant Suspended? Here’s how to fix it.
Google Grant Suspended? Fix it with Google Ad Grant Management and Compliance. One of the biggest issues facing nonprofit organizations is how to get the word out about their cause and raise money. With the Google Grant, you can check off both boxes. Google Ad Grants,...
Google Grant Services for Non-Profits
If your 501c3 is new to search advertising or if you know your way around, Google Ad Grants makes it easy and INEXPENSIVE to launch effective campaigns, with advertising solutions designed for nonprofits of all shapes and sizes. To qualify for a Google Ad Grant, your...
Google Grant Suspended? Here’s what you need to do…
Surprise. Surprise. Surprise! At the end of last year, Google Ad Grant account holders received a nice holiday present - the $2 cap on the Maximize Conversions bidding strategy had been lifted. Woo hoo! Great news. But - that surprise present came with new...
Google Grants Compliance – Google Grant Canceled?
HOW TO MAINTAIN GOOGLE GRANTS COMPLIANCE Google recently changed their policy toward Ad Grant Adwords programs. If you want to keep your Google Ad Grant account healthy and active, please read this post or forward this post to the person in your...
Google Ad Grants Compliance and Management
For non-profits, Google Ad Grants are designed to help promote their missions, attract volunteers, and get donations, and build awareness. Qualified nonprofits can make a major impact with the Google Grant - after all - who can't use an extra...
It’s a Profit Deal
When it comes to making the best of your marketing, in the words of Steve Martin in the movie, The Jerk, "it's a profit deal."
Wash, Rinse, Repeat: Landing page optimization as product development
Lean product development says the first step of any new product launch is “get out of the building and talk to your customers.” After all, why would you build something that customers won’t buy? Once you’ve gotten out of the building and are closer to understanding...
Align marketing messaging to the sales pipeline
As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with...
CRM support services
When utilized properly, Salesforce, SugarCRM, Microsoft Dynamics CRM, and even ACT! or ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper...
Lead nurturing and content development services
We produce content that drives action. Marketing automation helps marketers implement lead nurturing processes. With lead nurturing, the goal is to add value and develop relationships over time with prospective buyers. So what is the single most important element of...
B2B Lead Generation Services
Allowing your sales people to focus on closing sales instead of trying to build a lead list is critical to successfully filling the sales pipeline and insuring sufficient future cash flow. Use our B2B Lead Generation service to gather information from a prospect (or...
Dirty CRM and marketing list hygiene
It's a fact that customer and prospect databases can quickly become out of date. Unfortunately, dirty CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have callers...
Channel strategy and partner program development
Macon Raine has extensive experience in the support of our clients' channel marketing strategies. Our services begin with VAR and partner recruitment -- helping you define, target and actually reach out to those organizations with "the right stuff." Macon Raine will...
Key account research
While lead generation as a telemarketing service has been around for years, traditional telemarketing firms are poorly equipped to unravel complex purchasing initiatives - especially with account-based marketing campaigns. Macon Raine's analysts are not trying to...
Marketing automation – monitor the behavior of prospects
Marketing automation brings sales and marketing together. The reports of sales and marketing dysfunction are greatly exaggerated. A survey by the CMO Council and its Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) found that less than 20 percent of...
Simple marketing advice
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me too” competitors, there is no doubt that marketing is becoming more difficult. Be findable: Findability is the degree to which an object can be...
